Google Search Result Preview
Free tool
How it will look
The only thing people see before deciding to click
In a Google search, your site competes with nine others using three lines of text. That title and description are all anyone sees before choosing which result to click, and almost nobody writes them thinking about how they will look there.
The most common problem is being cut off mid-sentence. A truncated title leaves the reader with half an idea, and most move on to the next result without thinking.
Why we measure in pixels, not characters
- Google does not cut by letter count, it cuts by width. An "i" and an "M" take very different space, so two 60-character titles can show one in full and the other truncated.
- Capitals take more room. An all-caps title gets cut far earlier than it looks.
- The real limits are about 580 px for the title and 920 px for the description, and that is what this tool measures.
How to write one that works
Put what matters first, in case it gets cut. Make the title say what you offer and to whom, not just the company name. And use the description to give a reason to click, not to restate the title in other words: it is the only free advertising space Google gives you.
Common questions
Does Google always use my title and description?
The title, almost always. The description, no: Google frequently rewrites it if it thinks another snippet of your page answers that specific search better. It is still worth writing, because when it is used it decides the click.
How long until a change shows up?
From a few days to a few weeks, depending on how often Google crawls your site. You can speed it up by requesting indexing in Search Console.
Does it look the same on mobile as on desktop?
No. Mobile has less width, so it cuts sooner. This preview uses desktop measurements: if your title only just fits here, it will be cut on a phone.
Do emojis help?
They sometimes catch the eye, but Google strips them from titles fairly often and they take up width. For a serious business they usually cost more than they gain.
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