A name that doesn't need explaining.
Naming for companies and products, grounded in the same positioning work that shapes everything else about how you show up.
A name is doing a job whether you designed it to or not: it's the first signal of what you are and who you're for. We treat naming as a strategy exercise before it's a creative one, starting from the same positioning question behind every brand project, who this is for and what it's against, so the shortlist we bring you isn't just a list of words that sound nice together.
This runs as a standalone project when that's all you need, or folded into a full identity engagement when the name and the visual system are being built at the same time.
What's Included
How It Works
Position
We define who this is for, what it's against, and why anyone should care, in writing, before a single visual is made.
Design
Identity, type and colour built as a system from day one, not a logo with rules bolted on afterward.
Systemise
Guidelines and templates real people can actually use without asking you what's on-brand every time.
Launch
Rollout across the touchpoints that matter first, with the rest sequenced instead of rushed.
Related Under Brand
Questions About Naming
Depends on whether the problem is the position or the paint. If people misunderstand what you do, that's a positioning problem and a refresh won't fix it. If the strategy still holds but the execution feels dated, a refresh is usually enough, and cheaper and faster than starting over.
A focused identity project typically runs six to ten weeks. A full rebrand with naming and positioning work usually needs ten to sixteen. We scope the real number after a short discovery call, not before.
If your brand can't explain itself in one sentence, that's the first thing to fix.
Let's Talk